Looking for the next big opportunity to take your online business to the next level? Want an EASY, ethical and exciting way to turn your PASSION for people into perpetual piles of profit? The truth is, the next, BEST and most inspiring way to share your flare with an evergreen audience of clients and potential partners is becoming a crowdfunding consultant.
If you aren’t entirely sure what crowd funding is… look no further than mega sites like Kickstarter, Indiegogo, Gofundme and tons of small niche oriented crowd sourced communities for live examples of this model in action.
What does a crowd funding consultant really do? Is it hard work? Do you need to be a guru or an expert or a social media superstar to help people raise funds for things that they care about?
The funny thing is, like ALL online marketing oriented offers… the crowd funding consulting space is now starting to become a bit over-run by the spammers, the scammers and the get rich quick crowd (no pun intended…) as more and more people jump on the Kickstarter consultant wagon.
But here is the thing -
The BEST way, at least in my view and what I’m working on in my own consulting practice – is leveraging the tools and technology that are available to help entrepreneurs raise money, with existing areas of my own expertise. (and most likely, if you are reading this… YOURS as well)
Content is still king when it comes to creating campaigns that convert.
So too is generating BUZZ for your brand and business… if you want your campaign to stand out in the sea of sameness where others swim.
As a consultant – you can literally use very conventional online marketing tools and techniques to help your clients raise tens or even hundreds of thousands of dollars from scratch.
(I recently spoke to a guy who helped a small group of entrepreneurs raise over 10 MILLION dollars on their own self started crowd funding campaign they hosted and ran by themselves… using a WordPress plugin that cost about 80 bucks!)
As a matter of fact, the 6 common elements to ALL successful marketing campaigns are equally as important equally as well as they would if you were launching your own life coaching business, or writing your first ebook, or selling your first group consulting gig in whatever niche you already know, love and do.
If you look at the 6 C’s that make up the Content Community Continuum I’ve been preaching on here for years (Content, Character, Community, Conversation, Curriculum and Conversion) they apply here equally as well as they would if you were launching your own life coaching business, or writing your first ebook, or selling your first group consulting gig in whatever niche you already know, love and do.
So while the “niche” may be new… the concepts are not.
When it comes to crowd funding… CONTENT is more important than ever. So too is CONVERSION. (getting people who may be interested in your campaign to actually feel compelled enough to contribute)
And you can’t do ANY of the above without a COMMUNITY. (whether you are leveraging Kickstarters captive audience, or building your OWN campaign using low cost technology works amazingly well for self starters like you and I)
So too are the other “C’s” like the CHARACTER you set forth to entertain, engage and inspire your ideal audience to get involved.
And the CONVERSATION you create that keeps people updated, interested and keeps your project (and passion) top of mind for those who may have stopped by to take a look, but haven’t yet funded your gig.
And your CURRICULUM is obviously the product, the service, or the deliverable that makes the entire campaign worth pitching in the first place.
Follow the approach above – and you won’t fall victim to the sort of low brow strategies many consultants are offering that ultimately will poison the space. (as described in the article below)
If you truly want to learn how to integrate this approach in your own consulting business – drop me a note and I’m happy to share some free strategies we’re using now to build BOTH a niche crowd funding portal – and to help a few small local businesses create their own campaigns – it’s a lot of fun – and the personification of PASSION and purpose in entrepreneurial action!